Cookie Policy
This Cookie Policy explains how our online gaming platform uses cookies and similar tracking technologies when you visit our website and access our gaming services. This policy forms an integral part of our Terms of Service and Privacy Policy, specifically addressing the collection, processing, and storage of data through automated technologies in compliance with UK data protection laws and gambling regulations. By continuing to use our platform, you acknowledge and consent to the use of cookies as described herein.
What Are Cookies and Similar Technologies
Cookies are small text files that are placed on your device when you visit our website or use our gaming applications. These files contain information that is transferred to your device’s hard drive and stored locally. Cookies enable our platform to recognise your device and remember certain information about your preferences and actions during your gaming sessions.
In addition to traditional cookies, we employ various similar technologies including web beacons, pixel tags, local storage objects, and software development kits. These technologies serve comparable functions to cookies, allowing us to collect information about your interactions with our gaming platform, track user behaviour patterns, and enhance the overall functionality of our services.
Our platform utilises both session cookies, which are temporary and deleted when you close your browser, and persistent cookies, which remain on your device for a predetermined period or until manually deleted. We also implement first-party cookies, which are set directly by our domain, and third-party cookies, which are set by external service providers and partners integrated into our gaming platform.
Types of Cookies We Use
| Cookie Type | Purpose | Duration | Examples |
|---|---|---|---|
| Strictly Necessary | Essential for platform operation, security, and regulatory compliance | Session to 12 months | Authentication tokens, security verification, responsible gambling controls |
| Functional | Remember preferences, settings, and personalisation options | 30 days to 2 years | Language preferences, game favourites, display settings |
| Performance Analytics | Monitor platform performance, user engagement, and gaming statistics | 13 months to 2 years | Google Analytics, game performance metrics, load time analysis |
| Marketing and Advertising | Deliver targeted promotions, bonuses, and relevant gaming content | 90 days to 2 years | Campaign tracking, personalised offers, retargeting pixels |
Strictly necessary cookies are essential for the proper functioning of our gaming platform and cannot be disabled without significantly impacting your user experience. These cookies ensure secure transactions, maintain your login status, implement responsible gambling measures, and comply with UK Gambling Commission requirements for player protection and anti-money laundering procedures.
Cookie Purposes and Data Collection
Our cookie implementation serves multiple critical purposes within our gaming ecosystem. Authentication cookies maintain your logged-in status throughout your gaming session, ensuring seamless access to your account, gaming history, and financial transactions without requiring repeated login credentials. Security cookies detect and prevent fraudulent activities, unauthorised access attempts, and protect against various cyber threats that could compromise your gaming experience or personal information.
Performance cookies enable us to monitor and optimise our gaming platform’s functionality, identifying technical issues, measuring page load times, and ensuring optimal game performance across different devices and browsers. These cookies help us understand which games are most popular, identify potential technical bottlenecks, and continuously improve our service quality.
Personalisation cookies remember your gaming preferences, including favourite games, preferred betting limits, display settings, and notification preferences. This enables us to provide a tailored gaming experience that aligns with your individual preferences and playing patterns while maintaining compliance with responsible gambling guidelines.
Marketing cookies allow us to deliver relevant promotional content, bonus offers, and gaming recommendations based on your interests and playing behaviour. These cookies also enable us to measure the effectiveness of our marketing campaigns and ensure that promotional communications comply with UK advertising standards for gambling services.
Third-Party Cookies and External Services
Our gaming platform integrates with various third-party service providers who may set their own cookies on your device. These external partners include payment processors, game developers, analytics providers, customer support platforms, and marketing technology vendors. Each third-party service operates under its own privacy policy and cookie practices, which we encourage you to review independently.
Payment processing cookies are essential for secure financial transactions, fraud detection, and compliance with UK financial regulations. Game provider cookies may be used to deliver gaming content, track game performance, and ensure fair play mechanisms. Analytics services, including Google Analytics, help us understand user behaviour patterns, platform performance, and areas for improvement.
Social media integration cookies enable sharing functionality and social gaming features while marketing partner cookies facilitate affiliate tracking, campaign measurement, and targeted advertising across the broader digital advertising ecosystem. We carefully select third-party partners who demonstrate commitment to data protection standards and regulatory compliance.
Managing Your Cookie Preferences
You maintain control over cookie usage on our platform through various mechanisms. Our cookie consent management system allows you to review and modify your cookie preferences at any time. You can access these settings through the cookie banner that appears during your initial visit or through the privacy settings section of your account dashboard.
Browser-level cookie management provides additional control options:
- Google Chrome: Navigate to Settings > Privacy and Security > Cookies and other site data to configure cookie permissions and view stored cookies
- Mozilla Firefox: Access Options > Privacy & Security > Cookies and Site Data to manage cookie settings and exceptions
- Safari: Go to Preferences > Privacy to adjust cookie and tracking prevention settings
- Microsoft Edge: Visit Settings > Privacy, search, and services > Cookies and site permissions for cookie management options
Most browsers allow you to block all cookies, accept only first-party cookies, or receive notifications before cookies are set. However, disabling certain cookies may limit platform functionality, prevent access to specific gaming features, or impact the security and performance of our services.
Your Rights and Contact Information
Under UK data protection legislation, you have specific rights regarding cookies and the personal data they collect. You have the right to withdraw consent for non-essential cookies at any time, request information about the cookies we use, and obtain copies of data collected through cookie technologies. You may also request correction of inaccurate information, deletion of personal data under certain circumstances, and object to specific processing activities.
To exercise these rights or raise concerns about our cookie practices, please contact our Data Protection Officer through the contact methods provided in our Privacy Policy. We are committed to responding to all legitimate requests within the timeframes required by applicable law and will work with you to address any privacy concerns related to our cookie usage.
This Cookie Policy is regularly reviewed and updated to reflect changes in our practices, technology implementations, and regulatory requirements. The last update to this policy was made on 15th January 2024. We will notify you of any material changes through appropriate communication channels and provide opportunities to review and consent to updated practices where required by law.